Andrè Ulvenes Kleppe

Coinbase spent $16 million on a Super Bowl ad. You likely remember their 60-second karaoke singalong to Backstreet Boys' "Everybody (Backstreet's Back)." Lo-fi retro graphics. On-screen lyrics. Tagline: "Crypto. For everybody." Kellogg School of Business gave it a failing grade. But the only question that matters is whether Coinbase's target audience would like it. All Coinbase had to do was AskRYA. RYA surveys 1,000 Americans every week, tracking how passionate different audiences are about...

We are excited to introduce RYA 2.0 with two new features that change how marketers build and evaluate campaigns. RYA Score Every creative idea now gets a score. RYA measures concepts across two dimensions: how Radical it pushes and how Acceptable it stays for your audience, giving you a data-backed read on cultural resonance before a single dollar is spent. RYA Chat A conversational interface built for real creative collaboration. Pressure-test ideas, refine your positioning, and build out...

Listen to our own Leslie Walsh and others from the advertisement technology industry, on Pesach Lattin. The article and video can be found here