Mark Himmelsbach

Grant Toups , CEO of Hotwire , said something in a great webinar w ith Morning Consult last week that most people are thinking but not saying: "The data that communicators use is often borrowed or rented. It's not ours." He's right. And it's the problem nobody in marketing AI is talking about loudly enough. Most teams are feeding AI tools rented intelligence. Third-party research. Quarterly-updated data from platforms they don't own. The AI generates confident-sounding answers and nobody...

The NCAA Championship game is a masterclass in how two passionate fanbases can look completely different beneath the surface. We ran UConn Huskies fans vs. Michigan Wolverines fans through RYA's new Audience Comparison feature, and the results are anything but a coin flip. UConn Huskies fans are sports omnivores with a lifestyle to match. → Multi-sport is their identity. Football, hockey, golf, soccer, tennis- they consume it all. → Bar culture is the ritual. Beer, darts, pool, fantasy...