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The Data Behind RYA
Over 9 billion data points from real human passion points and behaviors, spanning 180 genres, 20 actions, and 39 demographic qualifiers.
It’s powered by exclusive partnerships with leading data specialists who unify behavioral, psychographic, and cultural signals to reveal what people genuinely care about – not just what they click.
19B+
PROPRIETARY DATA SIGNALS
1,000
NEW SURVEY RESPONDENTS ADDED EVERY WEEK
200
PASSION POINT
QUALIFIERS
39
DEMOGRAPHIC FILTERS TO DEFINE YOUR AUDIENCE
Built on one of the largest proprietary marketing data sets in the U.S.
3 types of data
Authentic
Our insights are drawn from proprietary survey data, validated through 17+ quality controls, and statistically robust enough to represent audiences as small as 0.25% of the U.S. population.
Real-Time
RYA continuously captures emerging trends and cultural signals from across the web, layering live intelligence on top of our proprietary survey data so your insights are always current.
Custom
RYA supports brand-specific surveys and data sets tailored to your audience. Add your own questions, qualifiers, or segments to ensure you're reaching exactly who you need with insights that are exclusive to you.
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