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The Data Behind RYA
Over 9 billion data points from real human passion points and behaviors, spanning 180 genres, 20 actions, and 39 demographic qualifiers.
It’s powered by exclusive partnerships with leading data specialists who unify behavioral, psychographic, and cultural signals to reveal what people genuinely care about – not just what they click.
9B+
PROPRIETARY DATA POINTS
1,000
NEW SURVEY RESPONDENTS ADDED EVERY WEEK
200
PASSION POINT
QUALIFIERS
39
DEMOGRAPHIC FILTERS TO DEFINE YOUR AUDIENCE
Built on one of the largest proprietary marketing data sets in the U.S.
3 types of data
Authentic
Our insights are drawn from proprietary survey data, validated through 17+ quality controls, and statistically robust enough to represent audiences as small as 0.25% of the U.S. population.
Synthetic
Our synthetic data combines RYA’s proprietary insights with leading public datasets (like Data Commons MCP) to model audiences and behaviors not yet represented in our direct research.
Custom
RYA supports brand-specific surveys and data sets tailored to your audience. Add your own questions, qualifiers, or segments to ensure you're reaching exactly who you need with insights that are exclusive to you.
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