What powers RYA?

RYA is built on a proprietary tech stack, combining best-in-class AI infrastructure with proprietary data, fine-tuned models, and agentic tools built specifically by marketers for marketers.

Custom-trained models

We fine-tune a blend of best-in-class language and image models for strategy, data, and creative ideation – forming the proprietary foundation of RYA’s intelligence and IP.

Vector-embedded proprietary dataset

Our 10+ years of passion-point data is vectorized to enable faster, smarter retrieval of audience insights and creative opportunities.

An Agent That Understands Your Work

RYA includes a context-aware agent that understands the task at hand, acting as both strategist and creative director to deliver relevant strategic guidance, creative development, and analysis when prompted.

Composable LLM framework

Instead of relying on one model, RYA orchestrates multiple top performers to match the task – ensuring flexibility, resiliency, and quality at every step.

Continuously evaluated model sandbox

We continuously test and evaluate emerging open-source and proprietary models like OpenAI, Meta, Perplexity, Anthropic, and more to ensure RYA stays state-of-the-art and brand-safe – always.