RYA lets anyone answer nearly marketing question with data-backed precision and clarity. RYA is a creative intelligence platform that uses proprietary audience data and AI to inspire creativity, generate original insights, and spark bold ideas for content creation and audience engagement.

RYA stands for Radical Yet Acceptable, or in other words, what great ideas need to be – radical enough that people notice and remember them but acceptable enough that people take them on.

RYA is built for marketers, strategists, creative teams, media owners and sellers, and innovation leaders who need fast, defensible insights and bold creative ideas.

By cutting the typical 6–8 week strategic and creative cycle down to just 1–2 days, it enables teams to accelerate decisions and bring stronger work to market faster.

No. RYA accelerates strategic and creative thinking, giving your teams a stronger starting point – without replacing human craft or execution. Our context-aware chat agent lets you answer nearly any marketing question with data-backed precision and clarity, which allows you to work faster with any team.

Yes. Our half- and full-day RYA Sessions are ideal for one-off challenges. Check out RYA Sessions or subscribe and get access to RYA at a low cost.

RYA goes far beyond standard generative AI. It’s built on a decade of proprietary audience data structured across 180 genres and 20 actions – far more depth than any platform we’ve seen.

And it doesn’t stop at insights; RYA translates that data into strategic narratives and CMO-ready creative ideas that come with audience-backed permission – something gen-AI tools simply aren’t designed to provide.

Our context-aware chat agent lets you answer nearly any marketing question with data-backed precision and clarity. Our own proprietary data and our connections to world-leading platforms means that any answer not only data-justified but also culturally and brand-relevant.