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Grant Toups , CEO of Hotwire , said something in a great webinar w ith Morning Consult last week that most people are thinking but not saying: "The data that communicators use is often borrowed or rented. It's not ours." He's right. And it's the problem nobody in marketing AI is talking about loudly enough. Most teams are feeding AI tools rented intelligence. Third-party research. Quarterly-updated data from platforms they don't own. The AI generates confident-sounding answ

The NCAA Championship game is a masterclass in how two passionate fanbases can look completely different beneath the surface. We ran UConn Huskies fans vs. Michigan Wolverines fans through RYA's new Audience Comparison feature, and the results are anything but a coin flip. UConn Huskies fans are sports omnivores with a lifestyle to match. → Multi-sport is their identity. Football, hockey, golf, soccer, tennis- they consume it all. → Bar culture is the ritual. Beer, darts,

Coinbase spent $16 million on a Super Bowl ad. You likely remember their 60-second karaoke singalong to Backstreet Boys' "Everybody (Backstreet's Back)." Lo-fi retro graphics. On-screen lyrics. Tagline: "Crypto. For everybody." Kellogg School of Business gave it a failing grade. But the only question that matters is whether Coinbase's target audience would like it. All Coinbase had to do was AskRYA. RYA surveys 1,000 Americans every week, tracking how passionate different aud

We are excited to introduce RYA 2.0 with two new features that change how marketers build and evaluate campaigns. RYA Score Every creative idea now gets a score. RYA measures concepts across two dimensions: how Radical it pushes and how Acceptable it stays for your audience, giving you a data-backed read on cultural resonance before a single dollar is spent. RYA Chat A conversational interface built for real creative collaboration. Pressure-test ideas, refine your positioning

Listen to our own Leslie Walsh and others from the advertisement technology industry, on Pesach Lattin. The article and video can be found here

Raymond Loewy built a celebrated career designing some of the most iconic brands based on tension. Consumers were attracted to surprise and delight, but repelled by things for which they had no familiarity. He called the equilibrium “Most Advanced Yet Acceptable” design: the MAYA principle. In homage to Loewy’s insight, RYA – Radical Yet Acceptable – applies the principle in a modern-day context, complete with AI and an eye for originality in a world rapidly automating to sam