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Grant Toups , CEO of Hotwire , said something in a great webinar w ith Morning Consult last week that most people are thinking but not saying: "The data that communicators use is often borrowed or rented. It's not ours." He's right. And it's the problem nobody in marketing AI is talking about loudly enough. Most teams are feeding AI tools rented intelligence. Third-party research. Quarterly-updated data from platforms they don't own. The AI generates confident-sounding answ

The NCAA Championship game is a masterclass in how two passionate fanbases can look completely different beneath the surface. We ran UConn Huskies fans vs. Michigan Wolverines fans through RYA's new Audience Comparison feature, and the results are anything but a coin flip. UConn Huskies fans are sports omnivores with a lifestyle to match. → Multi-sport is their identity. Football, hockey, golf, soccer, tennis- they consume it all. → Bar culture is the ritual. Beer, darts,

Coinbase spent $16 million on a Super Bowl ad. You likely remember their 60-second karaoke singalong to Backstreet Boys' "Everybody (Backstreet's Back)." Lo-fi retro graphics. On-screen lyrics. Tagline: "Crypto. For everybody." Kellogg School of Business gave it a failing grade. But the only question that matters is whether Coinbase's target audience would like it. All Coinbase had to do was AskRYA. RYA surveys 1,000 Americans every week, tracking how passionate different aud

We are excited to introduce RYA 2.0 with two new features that change how marketers build and evaluate campaigns. RYA Score Every creative idea now gets a score. RYA measures concepts across two dimensions: how Radical it pushes and how Acceptable it stays for your audience, giving you a data-backed read on cultural resonance before a single dollar is spent. RYA Chat A conversational interface built for real creative collaboration. Pressure-test ideas, refine your positioning

Listen to our own Leslie Walsh and others from the advertisement technology industry, on Pesach Lattin. The article and video can be found here

Raymond Loewy built a celebrated career designing some of the most iconic brands based on tension. Consumers were attracted to surprise and delight, but repelled by things for which they had no familiarity. He called the equilibrium “Most Advanced Yet Acceptable” design: the MAYA principle. In homage to Loewy’s insight, RYA – Radical Yet Acceptable – applies the principle in a modern-day context, complete with AI and an eye for originality in a world rapidly automating to sam

Everyone wants to know if AI can be creative. We think that’s the wrong question. At RYA, we believe creativity happens when AI provokes and humans apply taste and judgment (what humans are best at), and when efficiency serves imagination, not the other way around. Hear Leslie Walsh, our GM and Head of Strategy, talk with Jeff Barrett and dive into this conversation on the It’s No Fluke podcast .

Typically AI "hallucinations" are mistakes we want no part of. But what if they were *useful* hallucinations? Hear from our GM and Head of Product Strategy, Leslie Walsh, who talks with Lara O'Reilly from Business Insider about how the beauty of RYA is empowering a machine to “think” freely within an extremely robust dataset. In so doing, it may just propose something completely unexpected. And that’s the point. Lara called it "useful hallucination," and we think that’s aweso

A lot of AI tools these days actually add time and complexity. RYA adds speed and simplicity. Far from just a GPT wrapper, RYA’s a premium, custom-built bundle: A statistically significant proprietary dataset rooted in real audience behavior over the last decade An AI tool designed to develop bold creative opportunities based on your brief and current trends A best-in-class agency team adding their expertise from strategy and creative to production and distribution Together,

AI – and the pressure to use it – makes it tempting to chase speed and efficiency. Efficiency isn’t the same as connection, though, and as marketers, we’re after authentic connection with our audiences. Efficiency is great, but it’s better when it’s in service of connection. Efficiency for efficiency’s sake is hollow, and if we find ourselves relying on statistics for originality, we unwittingly become the “man with a hammer” treating every problem like a nail. Case in point:

Nothing like a live demo! Thanks to everyone who attended the live demos of RYA during the MarTech Summit. Putting the product to the test, generating insights and concepts in minutes across industries as diverse as data centers and HR professionals to Margaret Atwood fans and fast-food frequenters -- was a ton of fun. And hearing experts in those industries say things like "love that" or "I'd make that" was great validation. Thanks to everyone who joined us! Watch the introd

When brands lean too heavily on machine intelligence for creativity, the outputs converge to the mean (round of applause…statistics!). You’ve probably noticed as much in a lot of the posts on this platform. It's quicker, more “efficient," and easy to convince ourselves that it's great, but it's producing something more like a commodity: a lot of sameness, available to everyone. Admittedly, there's tension, because almost everyone is under pressure to use AI as much as possib

“What was once a leap of faith is now a calculated risk. Thanks to AI, creative decisions can be both bolder and better informed.” Leslie Walsh, RYA's GM and Head of Strategy, dives into how AI helps marketers move from vibes to validation. Read the full article here .

Bold ideas are easy to imagine. They’re harder to defend. Harder to execute. Harder to scale. RYA enables a high-touch creative partnership between humans and AI. Our technology gives marketers permission to make bolder, more creative decisions and defend them. Our humans make sure those decisions incorporate institutional realities. Together, we make better ideas faster. We help enterprise marketing teams pursue bolder creative moves with conviction, guardrails, structure, a

We’re proud to share that RYA was included in SiliconANGLE & theCUBE ’s TechForward Buyer’s Guide after being named a finalist for AI Enterprise Solutions (Startups). This recognition reinforces what we’ve believed since day one: enterprise marketers need AI that can be both boldly creative AND built for institutional reality. Huge thanks to our team, partners, and early adopters of RYA!

We’re honored to share that RYA has been named a finalist in the 2025 TechForwardAwards in the AI Tech – Enterprise AI Solutions (Private Companies) category. 🎉 This recognition highlights the work we’ve put into building a platform that helps brands go beyond broad personas, delivering hyper-specific consumer insights that drive sharper, more culturally-relevant creative marketing decisions. Thank you to the SiliconANGLE & theCUBE team, our clients, and the community th

Your best ideas aren’t accidents. RYA helps you prove it faster. RYA is creative AI designed for institutional reality: the creative equilibrium where bold ideas need to be both brave and defensible. Equipped with RYA, our team helps your team move quicker, push further, and trust their instincts, backed by real audience data. We make sure what you create is radical and ready. Better ideas. Faster paths to yes.

When Taylor Swift announced her new album, The Life of a Showgirl, we had to smile because RYA already saw it coming. Back in May 2024, we asked RYA: “What should Taylor Swift’s next era be?” Using our proprietary genre dataset, RYA analyzed behavioral patterns across tens of thousands of audience profiles to map what Swifties actually want from their favorite artist next. And what did we find? Not an obvious return to romance. Not another folklore-core revival. But something

A great feature on how RYA came to life. Shout out to The AI Journal for giving us the ability to tell our story. Read it here .

We’re in Forbes! Excited to see RYA featured in today’s Forbes piece exploring how AI is fundamentally reshaping the role of the modern CMO — not just as an optimizer, but as a creative visionary backed by real-world data. The article highlights how forward-thinking brands are using AI to uncover unexpected audience passions — and how we’re helping them turn those insights into bold, resonant campaigns. As our CEO and Co-founder Mark Himmelsbach puts it: “AI’s most powerful r