Creativity Isn’t Automated, It’s Amplified.
- Andrè Ulvenes Kleppe
- Jan 6
- 1 min read
Everyone wants to know if AI can be creative. We think that’s the wrong question.
At RYA, we believe creativity happens when AI provokes and humans apply taste and judgment (what humans are best at), and when efficiency serves imagination, not the other way around.
Hear Leslie Walsh, our GM and Head of Strategy, talk with Jeff Barrett and dive into this conversation on the It’s No Fluke podcast.



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