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A new model for human creativity
RYA was built on the conviction that
AI can’t replace human creativity, but it can amplify it.
Born inside a creative agency, we set out to build a platform that could accelerate strategy and spark original creative thinking, while still leaving space for human judgment, taste and craft.
Trained on real-world audience passion data and purpose-built for creative collaboration, RYA blends machine intelligence with human insight. While many tools focus on efficiency, RYA is designed to balance speed and substance, unlocking smarter strategy, bolder ideas and faster execution.
Meet the people behind RYA
RYA learned the art of creativity from seasoned marketers with decades of domain expertise.

Mark Himmelsbach
CEO & Co-Founder
Co-founder of Episode Four and creator of RYA, Mark brings decades of experience translating cultural insight into breakthrough ideas for some of the world’s biggest brands. He leads the vision behind RYA’s creative intelligence platform and its role in reshaping how marketers think and create.

Andrew Miller
Head of Creative
Andrew is a creative leader with deep roots in design and concept development, shaping how audience insights evolve into bold, strategically grounded ideas. He helps guide RYA’s creative direction, ensuring every concept is both visually compelling and conceptually sharp.
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