What RYA's API gives you
Audience Intelligence
Unlock unique audience insights grounded in 6B+ behavioral signals collected directly from real people, not bots.
ASK RYA
Ask RYA any marketing question and get a data-backed answer in moments based on real signals from real people and real knowledge of your brand - not patterns scraped from the public internet.
Coming soon
Signals
Read culture in real-time with RYA’s Perplexity integration built to help you identify real-time trends, news, events, and influencers that your audience cares about now so you can act on them before they become tomorrow’s trend.
Creative Ideation
Develop unique, creative ideas grounded in proprietary audience passion point data and creative taxonomy - so you get unique ideas your audience is more likely to engage with, everytime.
Coming soon
RYA Score
Evaluate creative effectiveness by using our proprietary RYA score to evaluate if creative ideas (RYA generated ones or your own ideas) will breakthrough to your audience and move the needle for your business.
How brands are using RYA
A telecommunications company uses RYA to sharpen personas and segmentation across its own tech stack.
A creative software company uses RYA to evaluate and improve creative outputs before they go to market.
A jewelry and watch research firm pairs RYA's real-time data with decades of industry benchmarks.
Why RYA, vs. the landscape
8+ yrs behavioral data, 6B+ signals
Grounded in observed behavior
Grounded in real audience passion points
Trained by human strategists on real ideas
Prompt-based, no real data foundation
Average generalization
Generic, un-targeted ideation
No creative training, pattern only
RYA
Generic LLM personas
The data behind it
6B+
PROPRIETARY DATA SIGNALS
1,000
NEW SURVEY RESPONDENTS ADDED EVERY WEEK
200
PASSION POINT
QUALIFIERS
39
DEMOGRAPHIC FILTERS TO DEFINE YOUR AUDIENCE
Authentic
17+ quality controls
Real-time
Live cultural signals
Custom
Your own questions