Welcome, to RYA 2.0!

We are excited to introduce RYA 2.0 with two new features that change how marketers build and evaluate campaigns.

RYA Score

Every creative idea now gets a score. RYA measures concepts across two dimensions: how Radical it pushes and how Acceptable it stays for your audience, giving you a data-backed read on cultural resonance before a single dollar is spent.

RYA Chat

A conversational interface built for real creative collaboration. Pressure-test ideas, refine your positioning, and build out full multi-channel campaigns in real time, through dialogue.

All of it powered by 10 years of proprietary audience data and billions of behavioral signals from real people, not scraped internet data.

When everyone's running the same generic AI tools, the advantage goes to whoever has better data. That's what RYA 2.0 is built on.

Read the full announcement here