Grant Toups , CEO of Hotwire , said something in a great webinar  w ith Morning Consult last week that most people are thinking but not saying: "The data that communicators use is often borrowed or rented. It's not ours." He's right. And it's the problem nobody in marketing AI is talking about loudly enough. Most teams are feeding AI tools rented intelligence. Third-party research. Quarterly-updated data from platforms they don't own. The AI generates confident-sounding answ